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British Airways Digital Billboard Identifies Flights As They Pass Overhead
While we're no stranger to digital billboards, British Airways' latest endeavor is unlike any we've seen before, using "custom-built surveillance technology" to track incoming BA aircraft, prompting the screen to display a child pointing directly at the plane as it passes overhead. The adjacent text offers up the flight number and its origin or destination, along with a custom message, such as the lowest fare for that route or the current weather where that plane is… (www.engadget.com) Más...Sort type: [Top] [Newest]
1 RTL1090, PlanePlotter and a new downstream app- no big deal.
Can you get that working on a billboard for the masses to see, and in real time? and displaying that through the eyes of a child?
From a marketing standpoint, this is a big deal.
From a marketing standpoint, this is a big deal.
I agree Littlejohn....... Slam Dunk for the Marketing Department! Well Done!!!
Joel - I agree....Apps are out there. But of the thousands of drivers to pass that billboard everyday, the ratio of 'Aviation nuts' like us to just 'Folk who will fly someday' is disproportional. BA is getting the word out in a catchy way that'll spread that 'word' out far beyond just passers by. We're seeing it in the news now, aren't we?
But I DO agree - It won't be long till someone hacks it warning of the Zombie Apocalypse on this inbound flight! Run for your LIVES!
......Which, BTW, will get their billboard newstime once again!
Joel - I agree....Apps are out there. But of the thousands of drivers to pass that billboard everyday, the ratio of 'Aviation nuts' like us to just 'Folk who will fly someday' is disproportional. BA is getting the word out in a catchy way that'll spread that 'word' out far beyond just passers by. We're seeing it in the news now, aren't we?
But I DO agree - It won't be long till someone hacks it warning of the Zombie Apocalypse on this inbound flight! Run for your LIVES!
......Which, BTW, will get their billboard newstime once again!
Not worth coming out of retirement for, so probably not. 8-)
just wait til the feed gets hacked tho'.
just wait til the feed gets hacked tho'.
Why not... Would be easy.. See my earlier post.
Re: big deal- Return on investment fairly high, especially if you consider non-revenue advertizing. UPS spent over a million to put pkg tracking on the web. Reduced phone call labor costs paid it off in less than a month to my understanding.
And, they didn't even need to photoshop it.
And, they didn't even need to photoshop it.
For one... PhotoShop cannot do this.. This is animation, not editing. Secondly, Successful advertising has to do with remembering something. If you see an advertisement and remember it then it is successful. A couple of examples: Take the GEICO GEKKO... He is animated, shows off a product, and is very expensive. Anytime you see a GEKKO you think GEICO. Look at progressive insurance with Flo (who I cannot stand)... When you see her, you know remember it. That is successful advertising... When anyone passes that sign, they will think British Air and they will remember it. People will look up and say "WOW". It is very good advertising, and probably not as expensive as you may think.
Sort of like that tune you can't get out of your head, eh?
Photoshop was a joke. Agree with you on Gecko & Flo.
Photoshop was a joke. Agree with you on Gecko & Flo.