Alitalia: EUR290 million for the brand rights

From noon – Rome time zone – of last Saturday (18) the Alitalia brand has been officially open for bids, under the company’s extraordinary administration. The base price value for the rights of using the classic name has been set at EUR290 million, «plus VAT and taxes». The deadline for bids in this first phase of the race for the Alitalia name is October the 4th at 14h00 Rome time, after which, if no bids are set, there will be a second phase where participants can propose offers under the… (www.aviacionline.com) Más...