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VIDEO: WestJet Delivers Holiday Joy in Spectacular Form
Many airlines do something special for the holiday season, but WestJet’s recent adventure sets a whole new bar. The Canadian carrier surprised passengers from two flights bound for Calgary by granting them their holiday wishes this year. (airchive.com) Más...Sort type: [Top] [Newest]
This is the true definition of a good "Corporate citizen"
Two thumbs up for WestJet.
Actual cost of stint? .....Depending on the gifts, likely less than $200,000.
Actual worth of free positive worldwide marketing? TEN times that or more!!!
Bravo WestJet! Someone in the marketing department just got a handsome bonus!
Actual worth of free positive worldwide marketing? TEN times that or more!!!
Bravo WestJet! Someone in the marketing department just got a handsome bonus!
It was not for marketing. It has a publicity aspect for sure, but that is not why management promoted the concept. It is about team building. This is a concept where employees work together to accomplish a task. Some companies send their troops off to meetings where exercises with hypothetical tasks are meant to teach this. In this case WestJet asked for volunteers to plan and execute this concept. The company contributed considerable resources, but almost all that worked together from purchasing, advertising, flight operations, rampers, and even the cleaning crew pitched in to make Christmas a reflective holiday for guests of the airline. The employees worked together on what has to give anyone a warm feeling.
Employees establishing relationships and working to solve problems with real deadlines for a positive outcome is far more valuable to the company than the instant publicity earned.
Employees establishing relationships and working to solve problems with real deadlines for a positive outcome is far more valuable to the company than the instant publicity earned.
With teamwork , money and effort good things are possible. Outstanding Christmas magic for all to enjoy.
I would have loved to been a part of this... I cannot believe they pulled this off last year.