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Is Boeing Quietly Rebranding The 737 MAX?
It goes without saying that Boeing is in quite a pickle with the 737 MAX. The plane is grounded globally following two deadly crashes. (onemileatatime.com) Más...Sort type: [Top] [Newest]
Right now the 737 brand appears to have bad news associated with the brand. Changing the name completely would be perceived as a cheap magic act. Now it's here now it's gone. That will annoy the flying public. Call it what it is. The Super 737. You get away from the "max8" component of a failed brand fix it then have a massive release of this model. You get peoples minds off the failure. The new release will clean the bad news.