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Delta's New Seating Arrangement Somehow Makes Coach Even Worse
Starting next year, Delta plans to segment its airplane cabins into five sections based on price and service, with three flavors of economy and two premium cabins. The marketing scheme announced on Monday is aimed at identifying certain products and services with particular fare classes, an attempt at creating brand recognition inside the airplane cabin. (www.businessweek.com) Más...Sort type: [Top] [Newest]
2 more layers of confusion. A marketing idea like Coca-Cola in the 80's. I figure it will go away quickly.
How to make people hate you even more.
Delta is ready when you are!