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Virgin sues Alaska Airlines for $160m in trademark disputeVirgin Group is suing Alaska Airlines Inc for approximately $160 million in a London court over a trademark deal, telling a judge on the first day of a trial on Monday that it is entitled to royalties even if the Virgin brand at issue is no longer in use. Lawyers for Virgin units Virgin Aviation TM Ltd and Virgin Enterprises Ltd argued that Alaska must make a roughly $8 million “minimum royalty” payment each year until 2039 under a trademark license agreement reached in 2014 between Virgin and… (www.reuters.com) More...
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Sounds like somebody overlooked adding the key phrase "unless the mark is no longer used" in the contract!
overlooked in a hundred pages of fine print