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Exclusive Interview: Lufthansa Explains Its New Livery, Why Dropped Yellow
In February, Germany’s flag carrier, Lufthansa (LH), unveiled to the world a striking, all-new livery that created some commotion in the aviation enthusiast world. Lufthansa has been one of commercial aviation’s most iconic brands, encompassed in the symbol of a flying crane. This livery was created 100 years ago. But in February, the airline revealed its new image— the first significant revision since 1989. In an exclusive interview, Lufthansa’s marketing chief Alexander Schlaubitz and designer… (airwaysmag.com) Más...Sort type: [Top] [Newest]
Accountant's decision I reckon, one less colour saves on repainting costs.
Sleepless nights over yellow and blue together? The colors are actually opposite and can look well together.
Trademarks are like fashion, they look dated after a period of use, then they come back into fashion.
LH is just modernizing their livery. In the future the Yellow sun will be back with everyone recalling the good old days at the airline.
Trademarks are like fashion, they look dated after a period of use, then they come back into fashion.
LH is just modernizing their livery. In the future the Yellow sun will be back with everyone recalling the good old days at the airline.
If the new livery was awesome, they wouldn't have to explain anything.
Absolute nonsense! The new livery sucks, plain and simple! Many many people (including me) cannot properly articulate why they don't like something when they see it, they just 'know' they don't like it. The new livery looks unfinished, unbalanced (especially on the A350!) and just plain bland like so many cargo birds out there. Missed opportunity there!
I think the new one is ok.
Not saying I like it but yellow does fade faster than blue, and someone else already mentione, one more color means more money spent when painting/repairing the planes.
Not saying I like it but yellow does fade faster than blue, and someone else already mentione, one more color means more money spent when painting/repairing the planes.
I wasn’t a fan of dropping the yellow but compared to the other designs that were cut, they made the right choice. They could have tried a few more options (and maybe they did...who knows).
At first glance I kind of liked the one with the crane expanded onto the fuselage but then I remembered how long it took me to start liking the American Airlines bold look on the tail.
Glad I am not a design marketer!
At first glance I kind of liked the one with the crane expanded onto the fuselage but then I remembered how long it took me to start liking the American Airlines bold look on the tail.
Glad I am not a design marketer!