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The "New" First Class
The gap between first class and coach has never been so wide. Carriers on international flights are offering private suites for first-class passengers, three-star meals and personal service once found only on corporate jets. They provide massages before takeoff, whisk passengers through special customs lanes and drive them in a private limousine right to the plane. Some have bars. One airline has installed showers onboard (www.nytimes.com) Más...Sort type: [Top] [Newest]
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I don't think there is anything new about this type of first class. Its been around some time now. Lots of carriers of course have not quite realised what it is all about yet. I have had many a shower at 41,000 feet on the Emirates 380, and very nice it is too. Thats not what it is all about though. Its about a seamless service right from when the limo comes to collect you, to leaving the immigration hall at your destination and a limo is waiting to whisk you right to your destination, and the service at every stage in between. Emirates understand this well, and it is true passengers do pay for it, maybe as much as 7 or 8 times the economy fares. But in ALL the recent times I have travelled Emirates, their first class has been full when others have been near empty. Passengers who want this service know full well who to travel with. So having read the article attached to this item, I can't fathom why some CEO's don't think the market is there - perhaps the CEO's need to be changed, not first class.
All the analysis seems fine . But the very important comparison between revenue and the input resource has been either not considered or has not been reported. And it is the comparison of cost of space used and the cost of amenities provided in the respective classes vis-a-vis the corresponding revenue ! Such a comparison is very vital for a better parity of assessment by the common man OR the investor alike . The kind given does help , but just !
Now I know why those Wall Street bankers need multi-million dollar bonuses!
Flew coach to the other side of the planet. Got there in 12 hrs. Could've walked it in six years. Paid jack squat while Joe Plenty-Money footed the fuel bill up front. I'll take that bargain any day. You can get a decent hotel when you arrive at your destination and sleep off any uncomfortable soreness. The fact is, they (airlines) toted my ass around the world for pennies on the dollar. In fact, I can only hope this "gap" between first and coach grows even wider.